Because of open source technology, an increasing number of tools and apps are available free or at a very low cost. This does not mean that there is not cost involved with the development and use of this technology. Generally we do not realize the time, labor, testing involved with development, not to mention support and updates.
Just because you pay for something doesn’t guarantee a robust technology or carry more inherent value or functionality. Price does not always indicate worth. Tight church budgets require a plan. That plan not only requires time and education, but often financial resources too.